Psychology-Informed Career Coaching

Honest coaching
for ambitious people.

I coach people who've done everything right on paper and still feel stuck. I combine strategic consulting rigor with actual psychology to help you see the patterns you can't see yourself — and build a plan to move.

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1:1
Every Session
Direct
Not Inspirational
P&G · Wharton · BCG
Been Inside Your World

Why Coaching

You're smart enough to figure it out yourself.
So why haven't you?

Because the problem isn't information. You've read the books, made the pros and cons list, had 14 coffee chats. The problem is that you can't see your own patterns — the hidden commitments keeping you in place, the stories about your career that are out of date, the gap between what you say you want and what you're actually doing about it.

That's what coaching solves. Not by giving you answers, but by helping you see clearly enough to find your own — and then holding you accountable to acting on them.

Coaching is not therapy, not consulting, not mentorship. It's a structured partnership focused on getting you from where you are to where you want to be.

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Not Therapy
Therapy looks backward to heal. Coaching looks forward to build. I'm not treating anything — I'm helping you make better decisions about what's next.
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Not Consulting
A consultant hands you a plan. A coach helps you discover why you haven't followed the last three plans you made — and what to do about it.
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Not Mentorship
A mentor shares their path. I help you find yours. My job isn't to tell you what worked for me. It's to help you figure out what's true for you.
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A Strategic Mirror
I reflect back what you can't see yourself — the rationalizations, the avoidance patterns, the real thing you want underneath what you think you want.

What You Walk Away With

Coaching isn't abstract. Every client leaves with something concrete — not just clarity, but a plan and the confidence to execute it.

01
Clarity on What You Actually Want
Not what looks good on paper. Not what your parents expect. What you genuinely want — stripped of the stories you've been telling yourself about what you should want.
02
A Narrative That Opens Doors
Whether it's an application essay, a networking conversation, or an interview — you'll know how to tell your story in a way that's compelling because it's actually true.
03
A Concrete Plan You'll Follow
Not a vague list of next steps. A specific, time-bound plan built from your sessions — and the accountability structure to make sure you don't just file it away.

Featured Program

You're successful on paper.
Something still feels off.

A 6-week 1:1 coaching program for ambitious professionals 2–5 years into their careers. The problem isn't effort — it's clarity. Direction helps you figure out what you actually want and build a concrete plan to go after it.

6 weeks. 4 sessions. Less than 1 hour of your time per week outside of calls.

$500 / 6 weeks
Founding Cohort · Limited Spots · 50% off $1,000 Apply for Direction →
01
Deep Dive (45 min)
Get underneath what you think you want to find what's actually going on. No surface-level goal-setting. You leave with a clear focus for the 6 weeks.
02
Momentum Calls (30 min × 2)
Two mid-program check-ins in weeks 3 and 5 to pressure-test your progress, troubleshoot what's getting in the way, and recalibrate if needed.
03
Async Support
Direct access between sessions — voice notes, messages, whatever you need. Responses within 48 hours.
04
Closing Session + 90-Day Plan
Reflect on what shifted and build your commitment document — a concrete plan specific to you. Something real, not just motivation.

Also Available

Strategic 1:1 support for undergrad and MBA applicants. Most people optimise for rankings and prestige without thinking about fit. Apply helps you figure out where you belong — and how to tell your story in a way that gets you there.

School List & Selection Strategy
Build a list that's actually aligned with your goals, not just your ego. The right school isn't always the highest-ranked one.
1 session
Application Positioning
Figure out your angle — what makes you distinctive, what narrative connects your experiences, and how to lead with it.
1 session
Essay Brainstorm & Review
Find the story only you can tell — and make sure it lands. Not what you think admissions wants to hear.
Per essay or bundle
Resume, Interview & Full-Cycle
Line-by-line resume feedback, school-specific interview prep, or end-to-end support across the entire application cycle.
Per session or bundle

From $125 / session. Bundles available.

Every engagement is tailored to where you are in the process.

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Tactical 1:1 support for new grads and career switchers who are putting in the work but not getting results. The gap isn't effort — it's how you're telling your story and showing up in the room.

Resume & Personal Brand Audit
Line-by-line feedback on how your story reads to a recruiter or hiring manager. Most people undersell themselves without realizing it.
1 session
Story & Narrative Coaching
The single highest-leverage skill in any job search. Own your narrative — connect your background into a compelling through-line.
Your differentiator
Mock Interviews & Case Prep
Real practice with real feedback. Consulting cases, behavioral interviews, fit conversations. You'll hear what's not working.
Per session or bundle
Job Search Strategy
Stop applying into the void. Build a focused, intentional search — the right roles, the right companies, the right outreach.
1 session

From $125 / session. Bundles available.

Tailored to consulting, corporate, and CPG hiring.

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Your Coach

Alison Lee
Alison Lee
Wharton MBA  ·  BCG Consultant  ·  Career Coach

I've spent my career inside the environments my clients are trying to navigate — P&G, Wharton, BCG. That means I'm not coaching from theory. I know what the unspoken rules actually are, where high-performers systematically get stuck, and what it looks like when someone is optimizing for the wrong thing without realizing it.

I've case-prepped people who went on to get offers at top firms. I've helped people own their narratives and land roles they didn't think they were competitive for. What makes my approach different is a background in psychological and brain sciences — I'm not just helping you optimize your next move. I'm helping you understand what's actually driving your decisions and what's getting in the way.

My coaching style is direct and strategy-first. I won't validate a decision I think is driven by fear, and I won't let you confuse motion with progress.

Wharton MBA — Management, Operations & Information Decisions
BCG Consultant — Applied AI Ambassador, CEO Program
Former P&G Senior Sales Account Executive
BA in Psychological & Brain Sciences, WashU

What People Say

"I had the pleasure of working with Alison in several 1:1 career coaching sessions. As someone two years out of school and looking to pivot my career, I felt stuck and uncertain about my next steps. Alison provided direct, practical, and action-oriented guidance that immediately made the process feel more manageable. Through our sessions, I gained clarity, direction, and a stronger sense of confidence in my decisions."

— Maddie B., Edge Coaching Client

"This added so much clarity. I'd been going back and forth for three days — one conversation changed that."

— Keven Z., Apply Coaching Client

Who This Is For

  • You're putting in the work but not getting the results you expected
  • You want someone who will be honest with you, not just tell you what you want to hear
  • You're 2–5 years into your career and something feels off — or you're just starting out and need a real edge
  • You want to own your story, not just list your experience
  • You're ready to do the uncomfortable work that actually leads to change

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Ready to go all in?

Tell me where you are and what you're trying to solve. I'll tell you honestly whether and how I can help.

Applications take 5 minutes.

Tell me which track you're interested in, where you are, and what you're trying to solve. I'll be in touch within a few days.

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