The whole point: to be
I'm a builder who came up through strategy. I write and build for people navigating AI without a map. What to do, where to start, what to ask.
Learn more"The gap isn't between people who can use AI and people who can't. It's between people who know what to ask and people who are just prompting into the void."
I'm the Founding AI Transformation Strategist at Scribe, helping companies figure out what to actually build with AI and how to get it into the hands of the people who need it.
I came at AI sideways. Not through a CS degree, through strategy. I spent two years at BCG on pricing, cost optimization, and transformation, and shipped applied AI products through the Helix team. Before BCG I owned five category portfolios at P&G and grew them all above target. I have an MBA from Wharton.
I vibe-code small apps on the side to stay close to where AI is actually going, not where people say it's going. I write about what I learn: what it takes to go from zero to building, what gets easier, and what doesn't.
SI Impact Integration Agent. Co-led an 8-week Helix sprint at BCG to ship a Claude Desktop skill now mandatory across every Social Impact case, endorsed by the SI Vice Chair and BCG's Chief Product Officer.
P&G portfolio growth. Owned five category portfolios and grew them all above target. Won multiple annual category awards.
Promoted at BCG. Strengths across problem-solving, communication, and client interaction.
A therapy prep tool that helps you make the most of every session. Track patterns, organize thoughts, and show up ready.
ExploreA forced-choice quiz that ranks what you actually value. No self-rating, no lying to yourself. Five minutes, one honest mirror.
Take the quizA small daily practice, digitized. Drop in what you're grateful for and revisit it whenever you need a reminder.
Try itA healing companion for women navigating breakups. Habit tracking, journaling, and evidence-based tools. Because you were always the garden.
ExploreScribe. Founding AI Transformation Strategist. Helping companies embed AI into how their people actually work.
Tokens in Gold on LinkedIn. How to take your AI usage from good to invaluable.
Small apps on the side. Vibe-coding to stay close to where AI is going. More coming.
What actually changes when non-technical people learn to ask better? That's the thing I'm chasing.